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They’re capturing graduations, family vacations, engagements, and weddings - for which they’ve designed custom geofilters for their friends and families to use.
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Snapchat is increasingly used to film major milestones in people's livesĪt the same time, the app’s reported 150 million daily users increasingly use it to film major milestones in their lives. At its best, Snapchat has felt like the most authentic social network - and that has been driven in large part by the fact that users feel safer sharing there, because there is no permanent record of their activity. The app’s disappearing messages encourage users to share more candid glimpses of their lives than they might elsewhere. My Eyes Only is meant to allow people to share their phones with one another more comfortably.Īt a high level, Memories represents one of the biggest changes to Snapchat in the company’s 5-year history. The company says Memories started from the observation that people often tell stories in person by physically sharing their phones with one another, letting them swipe through photos of a vacation, or prom, or some other event.
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You have to type in a PIN code to access those memories, and if you forget your PIN, Snapchat won’t recover the images. Memories also includes a section called "My Eyes Only" where you can put embarrassing or explicit snaps that might accidentally kill your grandma, if she ever saw them. But the object recognition is done on your phone, not in Snapchat’s cloud, for an additional layer of privacy. And the company has built object recognition into search, and can detect "hundreds" of objects to start with: sunsets, surfing, the ocean, and so on. Search will show you snaps on their anniversary dates, a la Timehop. Or you can select multiple photos to create a new story, which you can then send to friends as an attachment inside a message.Ī search feature allows you to find photos based on when and where they were taken.
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You can share it to your current story, where it will appear with a white frame and timestamp to indicate it’s an older snap. From any of these tabs, tap and hold a snap to enable a variety of new interactions: You can edit the snap, adding geofilters and timestamps even if you’re far from where and when you took it. Memories also contains tabs for viewing just snaps, just stories, or your phone’s complete camera roll. Rectangular posts are individual snaps circular posts represent stories, and offer live previews of the snaps they contain. Open Memories and you’ll find your saved snaps in reverse-chronological order. (" Stories," of course, are what Snapchat calls the rolling 24-hour collection of photos and videos that you take throughout the day.) Now you can save them to Snapchat’s servers as well, and revisit them later in the Memories section of the app.Ī significant shift for the famously ephemeral app In the past, you’ve been able to save your photos, videos, and stories from Snapchat to your phone’s camera roll.
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Memories, which begins rolling out today on Snapchat for Android and iOS, is a new section of the app that you access by swiping up from the camera screen. The introduction of Memories represents a significant shift for the famously ephemeral Snapchat - and reflects the app’s growing status as the default camera for millions of users. It’s a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken.
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The company today introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app. At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past.